Privacy Policy

Last Updated: May 15, 2024

This Privacy Policy describes how EasyPZ collects, uses, and protects your personal data when you use our services, including our mobile application and website (collectively, "EasyPZ" or the "Service").

1. Data Collection and Use

1.1 Website-Specific Data Collection

  • Analytics Data: We use Mixpanel analytics to collect anonymous usage data such as page views and app store button clicks. This data is only collected after you provide explicit consent through our consent banner.
  • Email addresses: Collected via optional notification forms to inform users when our services become available in their area.
  • UTM Parameters: We collect campaign and referral information from URL parameters to understand how users discover our website.
  • No cookies: Our analytics implementation does not use cookies or persistent storage.

1.2 App-Specific Data Collection

  • Email addresses: Will be collected in the future when users sign up for an account to access personalized features.
  • Temporary location data: Collected to determine restroom proximity and verify arrival for triggering review forms.
  • Demand data: Aggregated and anonymized to analyze restroom usage trends and improve services.
  • Anonymous user IDs: Generated and stored locally to enable anonymous contributions like reviews and comments.
  • Logged-in user activity: Includes search history, reviews, and contributions tied to accounts for personalized features.

1.3 How We Use Your Data

  • To notify you of service availability in your area (website form submissions).
  • To understand how users interact with our website and which features are most valuable.
  • To measure the effectiveness of our marketing campaigns.
  • To improve the user experience and functionality of our services.

2. Your Privacy Choices

  • Analytics Consent: When you first visit our website, you'll be presented with a consent banner asking for permission to collect anonymous analytics data. You can choose to accept or decline.
  • Changing Your Consent: You can change your analytics consent choice at any time by clearing your browser's local storage and revisiting our site.
  • Do Not Track: We respect browser "Do Not Track" settings. If you have enabled this setting in your browser, we will not collect analytics data even if you've previously given consent.
  • Email Notifications: You can opt out of email notifications at any time by clicking the unsubscribe link in any email we send.

3. Data Sharing

We do not sell your personal data to third parties. We may share data in the following circumstances:

  • Service Providers: We use Mixpanel as our analytics provider. They process anonymous usage data on our behalf according to their privacy policy and our data processing agreement.
  • Legal Requirements: We may disclose your information if required by law, regulation, or legal process.
  • Business Transfers: If EasyPZ is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

4. Data Security

  • Data transmission is encrypted using SSL/TLS protocols.
  • Access to sensitive data is restricted to authorized personnel only.
  • Regular security audits and penetration testing are conducted to identify and address potential vulnerabilities.

5. Data Retention

  • Analytics Data: Anonymous usage data is retained for up to 24 months.
  • Email addresses: Retained until notifications are sent or the user opts out (website form submissions) or until the account is deleted (future app sign-ups).
  • Anonymous contributions: Stored with locally generated IDs to enable continuity across sessions.
  • Aggregated data: Retained indefinitely in anonymized form for analysis and service improvements.

Retention periods are periodically reviewed to ensure compliance with applicable data protection regulations. Users may contact us for specific inquiries regarding the retention of their personal data.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data:

  • The right to access your personal data
  • The right to rectify inaccurate personal data
  • The right to erasure ("right to be forgotten")
  • The right to restrict processing of your personal data
  • The right to data portability
  • The right to object to processing
  • The right to withdraw consent

To exercise these rights, please contact us at support@easypz.app.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be communicated via email (if applicable) or a notice on our website/app.

Significant changes to this Privacy Policy will be communicated to users at least 14 days in advance via email (if applicable) or through prominent notices on our website/app.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

support@easypz.app

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